Say it once. It reads it back.
Type it, say it out loud, drop a product page or a Vibe you saved — or drop the ad you already ran, and Origin reads it shot by shot. Origin parses market, duration, shape, language, industry, occasion, objective and CTA — then shows you what it heard before it spends anything.
Wrong about the duration? Change the chip, not the sentence. Origin re-reads the plan instantly.
Brief, plan, storyboard and every conversation cost nothing. A film counts when you approve it.
Ceremonial, Souq, Product on black, Founder — saved looks that Origin learned from ads you approved.
It makes the camera decisions.
And tells you why.
Six frames resolve into a cut with native audio: voice-over, music bed and SFX, mixed. The director’s log is not a progress bar — it is the reasoning, timestamped, so you can argue with a decision instead of re-prompting a black box.
Approvals that live on the timecode.
No more screen recordings in Slack. Four roles, comments pinned to a frame, share links that don’t need a login, and an audit trail of who approved what. Every language arrives with its native sign-off — dialect, reviewer, date.
Logo lands too early for legal. Push it to the end card.
The bed fights the VO here. I can drop it 3dB under the line.
Say what’s wrong. It proposes, scoped and costed.
Plain language in, a specific proposal back — with the scope, the render time and the cost stated before anything happens. Nothing changes until you say so, and every change carries an undo.
Four shapes from one render. Then it posts.
9:16, 1:1, 4:5 and 16:9 are reframed and re-timed, not letterboxed. Captions burn in per language. Checks run before the post — and warnings inform, they never block.
Every destination, on its own clock.
Origin posts into each market’s peak hour in its own timezone. Ramadan inverts the clock; it knows.
It measures. Then it remembers.
First-hour velocity against your own median, retention with the drop-off marked, and creative attribution down to the decision — the hook, the reveal beat, the CTA position. What worked becomes a belief in Brand Memory.
Every belief, with its confidence and its source.
Origin keeps a working belief about your brand and shows you all of them. Disagree with one and it stops using it — on this ad and every ad after it. Everyone else makes you re-explain your brand every session.
Four roles. One audit trail.
| Can | Owner | Approver | Reviewer | Viewer |
|---|---|---|---|---|
| Brief and direct an ad | Yes | Yes | No | No |
| Comment on the timecode | Yes | Yes | Yes | No |
| Approve a cut (spends an ad) | Yes | Yes | No | No |
| Publish to destinations | Yes | Yes | No | No |
| Edit Brand Memory | Yes | No | No | No |
| See reporting | Yes | Yes | Yes | Yes |
Agencies get one workspace per client brand: separate memory, separate reporting, nothing leaking between accounts.
Hire Ori. Get back to your shop.
Ori’s pilot starts in November 2026, from $19 a month. Nothing publishes without your yes.