Safety & Enforcement

How Ori checks every ad before it exists, when people review content, how violations are handled, how to appeal, and how to report misuse.

Last updated 16 October 2026

The short version

Each ad is checked five times, in Arabic and English, before it can be approved.
Anything flagged waits for a trained person, not just another classifier.
Warnings first for honest mistakes; immediate suspension for serious harm.
Appeals go to a different reviewer, with an answer within 5 business days.

1. Five checks on every ad#

Stage	What’s checked
The brief	Against the Usage Policy, before anything is planned
The script	Claims, prices, restricted products and topics, in both languages
The frames	Real people, logos, minors, nudity, violence and other unsafe content
The voice	The transcript: what’s said, not just what’s shown
A person	Anything flagged waits for a trained reviewer before it can go further

2. What happens when something breaks the rules#

Situation	What we do
A brief is blocked once	We explain why and how to rephrase. Not counted as a violation.
Repeated or deliberate attempts	A written warning, then a temporary suspension
Continued violations after suspension	Account terminated
Child safety, non-consensual imagery, impersonating a real person, fraud	Immediate suspension, content removed, and a report to the authorities where the law requires it

3. Appeals#

Reply to the notice, or write to info@zerohuman.co. A reviewer who wasn’t involved in the first decision looks at it and answers within 5 business days. If we got it wrong, we restore access and remove the record.

4. Reporting misuse#

Your likeness used without consent: info@zerohuman.co. We take it down first and investigate after.
Infringement of your copyright or trademark: see the Copyright & IP Policy.
A harmful or deceptive ad made with Ori: info@zerohuman.co, with a link or a screenshot.
A security vulnerability: security@zerohuman.co. See the Vulnerability Disclosure Policy.

Reports about children are handled first, at any hour.

5. Requests from authorities#

We disclose customer data to governments or law enforcement only when the law requires it, and only what’s needed. We review every request, push back on those that are too broad, and tell the customer unless the law forbids it. We’ll include the number of requests in our quarterly transparency summary.

LegalUsage PolicyWhat Ori will and won’t make, the extra care some ad categories need, what you must disclose about AI-generated ads, and how we enforce the rules.AI & safetyLikeness & Voice Consent PolicyWhen and how a real person’s face, body or voice can appear in ads made with Ori: identity checks, recorded consent, scope, revocation, and what’s never allowed.AI & safetyResponsible AI & model governanceHow Zero Human AI builds, tests, releases and monitors Origin, the video model behind Ori: principles, release gates, evaluations, red-teaming, training-data governance and regulatory alignment.

Questions about this document? Write to info@zerohuman.co.